“EVP delivers enormous value for Cisco! The savings you are able to create for us are remarkable and enable us to produce more (and better!) creative assets. Thank you so much for your partnership. We are thrilled to be working with you.”
Kathleen Wilson | Sr. Manager, Global Advertising | CiscoREAD MORE
We work to drive efficiencies, greater value and guidance in the following key areas:
Broadcast Production: Television Production (Live Action, Animation, U.S. and Global) | Cinema Video Production | Branded Longform Entertainment | Talent
Digital Production: Website (Backend/Frontend, Mobile) | Social Media (Influencers, Game Development, Contests, Sweeps) | Email, CRM | Banner Campaigns | AI, VR, AR
Experiential/Events/Meetings: Industry Meetings, Dealer/Product Announcements, Conferences | Auto & Trade Shows, Press Events, Exhibits | Activations, Pop Up, Celebrity and Sponsorship Events
Online Video: Live Action, Animation, Editorial, Post | OOH | Social Media Videos | Industrial videos (Dealership, Demos, Trade Shows) |360s, Live Stream and Video Assets
Print/Integrated Assets: Photography | Illustrations | Influencers | Still and animated CGI | Print, OOH, Direct Mail, POS, Brochure, Collateral, Signage
“EVP’s relationship with UPS began in 2003 and they continue to be a tremendously collaborative partner with us and our agencies. I aggressively recommend their services at every opportunity and without reservation.”
Scott Leslie | U.S. Advertising Supervisor | UPS, Inc.READ MORE
Our core principles remain mostly unchanged since we opened our doors in 1970. Along with our advertising partners, we have enacted The Client Driven Philosophy:
Transparency: we are an independent third party committed to bringing transparency and objectivity to the production process
Customizable Process: we fit seamlessly into our clients' corporate process by customizing our deliverables and procedures to meet each clients' goals and standards
Data-driven Feedback: we are committed to providing our clients with industry data and marketplace benchmarks to help drive decision making both annually and on a job-by-job basis
Partnership: we look to cultivate positive relationships with our marketing and procurement clients, agency partners and production vendors to ensure cost-effective productions without affecting the creative process
Ernst-Van Praag began as Van Praag Productions in 1948. After serving in World War II in the Office of War Information Film unit, Bill Van Praag transitioned from wartime filmmaking to television commercials.
In the 1950s Van Praag Productions quickly became the largest independent television production company, creating a host of award-winning campaigns for the most important advertisers of their time.
In the 1960s, commercial productions became more complex as advertisers wrote more visually intense spots with intricate effects, using large stages and casts to generate more significant viewer impact.
Van Praag Productions produced some of the biggest commercials of the day.
Ad testing ruled the 1970s. Costs increased as test scores were based on immediate audio-visual impact. Commercials expanded to include song and dance, with multiple-vignette spots shot worldwide, creating havoc.
Major advertisers called on Bill Van Praag to help increase efficiency on advertising production, budgeting, and spending. He recruited John Ernst, Senior VP and Managing Supervisor at McCann-Erickson, and the two formed a consulting agency called Ernst-Van Praag, Inc., to provide both production and agency perspectives to select clients.
Headquartered in New York City, EVP secured its first clients: one of the largest airlines and a major pharmaceutical company. We’re proud to say those clients are still with us today.
EVP expanded rapidly in the 1980s as new clients tapped our expertise. Our roster grew to cover clients in diverse industries: automotive, banking, beauty, clothing, film studios, fine watchmakers and more.
This growth prompted the opening of an Atlanta office and EVP doubled its workforce by recruiting consultants from agencies, production companies, and marketing firms.
Due to advertisers' increased desire to be fiscally responsible for their production dollars, EVP saw continued growth through the 1990s:
• EVP added print production review to its service offering.
• EVP’s client roster grew to over 20 clients.
• EVP’s annual production review topped $50 million.
• EVP moved its corporate headquarters to Boca Raton FL.
EVP’s client roster grew to more than 35 national and international advertisers.
EVP bolstered its service offerings by hiring a team of dedicated digital consultants located in Los Angeles and Detroit.
Satellite offices were opened in Boston, Baltimore, Chicago, Dallas, Detroit, Houston, Los Angeles, Portland, and Seattle to meet growing client needs.
Today, EVP has grown into a full-service production-counseling firm that leads the industry. Under the guidance of Matthew Van Praag, we partner with more than 100 national advertising agencies to review $950 million in expenditures. Areas of expertise include:
• Live Action and Animation
• Industrial and Video
• Still Image Asset Development (photography, stock, CGI imagery)
• Print (print ads, outdoor, POP, etc.)
• Digital and Social Media
• Collateral and Trade Show
• Direct Mail and Promotions
• Social Marketing and Events
• Relationship Marketing
